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Privacy Policy

 

This privacy policy (hereinafter: the “Privacy Policy“) applies to the way in which we, EZMEMS Ltd. (hereinafter: ” EZMEMS“, “we“, “our” or “us“), use Personal Data (as defined below) that is collected, received or stored by us about individuals regarding the use of the website: https://www.ezmems.com/ including sub-domains of this site, and their contents (hereinafter collectively: the “Site“).

  1. Introduction. This Privacy Policy is implemented because we, as the controller of the database, recognize the importance of privacy. This Privacy Policy details how we manage Personal Data that will be collected during your visit to the Site, and the choices you can make regarding how this data will be collected.

What is Personal Data? “Personal Data” as defined in the Privacy Protection Law, 5741-1981 (hereinafter: the “Privacy Protection Law“) including data relating to an identified person or an identifiable person, including by means of an identifying detail such as name, ID number, biometric identifier, location data, online identifier, or one or more details relating to a person’s physical, health, economic, social or cultural condition.

  1. Consent and Changes. You are not under any legal obligation to provide us with data about yourself, and the provision of data is done of your own free will. However, if you decide not to provide certain data, we may not be able to respond to your inquiries or provide you with certain information you request.

By using the Site, you agree to the terms of our Privacy Policy, and to any collection, processing and sharing of your Personal Data, for the purposes detailed below. If you do not agree to the terms of this Privacy Policy, please do not enter or make any use of our Site. We reserve the right, at our discretion, to change this Privacy Policy at any time.

  1. Type of Personal Data Collected that is Directly Provided by You and Purposes of its Use. Currently, general data available on the Site can be accessed without providing Personal Data. However, we receive or collect data from you in the following ways:
    • Contact Details. When contacting us, including by email, you may provide us with certain Personal Data, such as your name, email address, company or organization, contact details and any other information you choose to include in your communication. We may use such Personal Data in order to handle and respond to your inquiry and communicate with you.
    • Social Networks. We use social networks and other tools such as LinkedIn to provide customer service, respond to your inquiries, and improve the services we offer. Any inquiry to us made through such networks and tools will additionally be subject to the privacy policy and terms of use of that social network.
  2. Type of Personal Data Collected by Us that is Not Directly Provided by You and Purposes of its Use:
    • Log Files. We may use log files. The data appearing in the log files includes IP address, browser type, date/time stamp, referring/exit pages, filtering actions, clicks and any other data that may be provided to us from your browser. We may use such data for the purpose of analyzing trends, managing the Site and system, tracking visitor traffic on the Site and system, and for collecting demographic data.
    • Cookies. We may use Cookies on the Site and other tracking technologies for the purposes of data security, operation of the Site, adapting the services to your needs, displaying personalized data, and improving your user experience. A “Cookie” is a small text file that is saved on your devices when you visit the Site and is used to collect data about your activity on the Site, save your preferences, and verify your identity. For more information about the types of Cookies and managing preferences, see Section 5 below.
    • Additional Tracking Technologies. Beyond Cookies, we may employ additional tracking technologies such as web beacons, pixels, and tags, which may be embedded in digital content, videos, or email messages. These technologies allow us to collect information about how you interact with our services, including the pages or content you view, associated usage and interaction data (such as access times), the time and date of access, and the IP address used to access the services. The use of web beacons and pixels helps us analyze usage patterns of the services and present you with tailored content and advertisements. Some of these technologies are operated by third parties, such as advertisers or analytics providers, and are therefore subject to the privacy policies of those parties.
    • Mobile Device Data. We may collect technical data from your devices for the proper operation of our site and services. This data may include: Device characteristics: device type, operating system, hardware model; Technical identifiers: Device ID, MAC address, advertising identifiers (when available); Usage data: date and time stamps of site and system usage, duration of activity, pages viewed; Browser data: browser type, version, browser language, display settings; Network data: IP address, the requested URL, referral pages.
      Additionally, in accordance with legal requirements, we may use location-based technologies for the purpose of: adapting content and services to your geographical location; collecting aggregated statistical data to improve our services; identifying regional usage patterns. We do not use precise location data for your personal identification, and any use of location-based information is done in an aggregated and statistical manner, while ensuring the anonymization of the information. You may disable the use of location services at any time through your device settings.
    • Google Analytics and Additional Analytical Tools.
      • Google Analytics
        • Use of Google Analytics: Our Site uses Google Analytics, a web analytics service provided by Google LLC (“Google“), as well as other analytical tools, for the purpose of collecting and analyzing information about the use of the Site. These tools help us understand how users behave on the Site, identify usage trends, and improve the user experience.
        • The Data Collected: Google Analytics collects a variety of data about the use of the Site, including: frequency and duration of visits to the Site; the pages users visit; the websites that referred users to our Site; technical characteristics of the device and browser; general demographic data (such as general geographic location); and patterns of behavior and movement on the Site.
        • How the Data is Used: We use the data received from Google Analytics and other analytical tools for the following purposes: analyzing usage patterns and trends on the Site; measuring the effectiveness of features and content on the Site; improving the user interface and browsing experience; identifying and correcting technical issues; and developing new features and services.
        • Protecting Your Privacy: We do not combine the data collected through Google Analytics with Personal Data. We use IP address anonymization settings to limit the ability to identify specific users. Access to the collected data is restricted to authorized employees only who need the information for their role.
        • Limitations on Google: Google’s ability to use and share data collected by Google Analytics about your visits and use of the Site is restricted by: the Google Analytics Terms of Service, published at: http://www.google.com/analytics/terms/us.html https://marketingplatform.google.com/about/analytics/terms/us/; and Google’s Privacy Policy, published at: https://policies.google.com/privacy?hl=en. For more information about how Google collects and processes data within the scope of Google Analytics, you can visit: https://policies.google.com/technologies/partner-sites?hl=en.
        • Opting Out of Google Analytics Tracking: You can prevent your data from being used by Google Analytics by: downloading and installing the Google Analytics Opt-out Browser Add-on: https://tools.google.com/dlpage/gaoptout; using the privacy settings in your browser to block third-party Cookies; or using your browser’s private/incognito browsing mode.
      • Additional Analytical Tools: In addition to Google Analytics, we may use other analytical tools to improve our Site and services. Each of these tools has its own privacy policy, and we are careful to select providers who are committed to high standards of privacy protection and information security.
  1. Cookies
    • Types of Cookies. There are two main categories of Cookies: First-party Cookies – issued directly by us to your devices. Third-party Cookies – issued by a third party on our behalf, such as data analysis service providers, advertising networks, social media platforms, and other service providers. These Cookies are used for functionality, performance/analytics, marketing, and social media purposes, and may be used to collect statistical information, tailor advertising content, and integrate external content (such as videos or posts from social networks). These Cookies are not under our control, and their use is subject to the privacy policies of those third parties. These third parties may change their terms of use and the purposes for using Cookies at any time, and we recommend reviewing the relevant policy of each third party for more information. Blocking third-party Cookies may affect some of the functions on the Site, such as the display of external content or the personalization of advertisements.
    • Cookies may remain on your devices for different periods of time: Session Cookies – exist only as long as your browser is open and are automatically deleted when it is closed. Permanent Cookies – are saved even after the browser is closed and can be used to recognize your computers on return visits.
    • Types of Cookies by function: Essential Cookies – necessary for the basic functioning of the Site, enabling navigation and use of its main features. They are stored for the duration of your stay on the Site and are deleted when the browser is closed; Functional Cookies – improve the user experience by remembering your preferences (such as language, text size). They are stored for a period of up to one year; Performance and analytics Cookies – help us understand how users interact with the Site, identify errors, and improve the Site. They are stored for a period of up to two years; Marketing and advertising Cookies – are used to personalize advertising content and measure the effectiveness of advertising campaigns. They are stored for a period of up to two years.
    • Use and Management of Cookies: When you enter the Site, a Cookie banner will be displayed, allowing you to choose which types of Cookies will be activated during your browsing. Essential Cookies, which are required for the proper functioning of the Site, will always be activated and do not require consent, while other Cookies will be activated only after receiving your consent. You can change your preferences at any time through the Cookie preferences center on the Site or through your browser settings. Most browsers allow control over Cookies, including: receiving a notification before accepting Cookies and choosing whether to approve them, blocking Cookies entirely or selectively, and deleting existing Cookies from your devices.
    • Managing Cookie Preferences. Most browsers allow you to control Cookies through the browser settings. You can: Receive a notification before accepting Cookies and choose whether to approve them; Block Cookies entirely or selectively; Delete existing Cookies from your devices.
    • To manage your Cookie preferences, please refer to the specific instructions of the browser you are using:
      • Google Chrome: Menu (three dots) > Settings > Advanced > Privacy and security > Content settings > Cookies;
      • Mozilla Firefox: Menu > Preferences > Privacy & Security > Cookies and Site Data;
      • Safari: Preferences > Privacy > Cookies and Website Data;
      • Microsoft Edge: Menu > Settings > Privacy, search, and services > Cookies.
    • Consequences of Blocking Cookies: Blocking certain Cookies may affect your browsing experience and the availability of some features on the Site: Blocking essential Cookies may prevent the use of certain parts of the Site; Blocking functional Cookies may limit our ability to remember your preferences; Blocking performance Cookies will prevent us from improving the Site according to usage patterns; Blocking marketing Cookies will prevent the display of personalized content, but will not affect the basic functionality of the Site.
  2. For What Purposes We Collect the Personal Data.

In addition to the purposes of use detailed above, we may use Personal Data collected by us as detailed above, also in the following ways and for the following purposes:

  • To allow you to use the Site.
  • For the purpose of contacting you, including when sending messages.
  • In order to improve the Site and its performance, according to its purposes.
  • For the purpose of handling your requests of any kind and responding to inquiries and complaints.
  • For the purpose of securing data on the Site and complying with legal provisions.
  • For the purpose of defense in legal proceedings.
  • We may use your contact details to send you information and marketing communications regarding our products, services and activities, subject to applicable law. You may request at any time to stop receiving such communications by clicking on an unsubscribe link or by sending an unsubscribe request to the email: bd@ezmems.com.
  1. Use of Anonymous Data

We may use anonymous or statistical data (which does not allow for the identification of an individual user), such as aggregated data that has been collected and/or generated by us as a result of the use of the Site, including sharing it with third parties within the scope of our business activities.

  1. How We Share Personal Data

Apart from the above, we will not transfer the data you have provided to us to third parties, except in the following cases:

  • In the event of a violation of the terms of use or this Privacy Policy or if you perform through the Site, actions that appear to be contrary to law, or an attempt to perform such actions;
  • In the event of any dispute, claim, lawsuit, demand or legal proceedings, if any, between you and us;
  • In any case where we believe that the disclosure of the data is necessary to prevent bodily harm or property damage (to you or to a third party) or in connection with an investigation into suspicions of illegal acts;
  • In the event that we are required by law to transfer your personal details and data collected about your activity on the Site to third parties, including if we receive a judicial order directing us to provide your details or data about you to a third party or in response to a request from a law enforcement authority or other governmental or public authority;
  • In the event that we are acquired by a third-party company or merge with a third-party company.

In certain circumstances, third parties to whom the data is transferred under this section may be located outside Israel, including in countries that are subject to a different level of protection than that provided under Israeli law.

  1. Data Security. We implement systems and procedures for data security on the Site. While these systems and procedures reduce the risks of unauthorized intrusion into our computers, they do not provide absolute security. Therefore, although we strive to use acceptable and reasonable means to protect your Personal Data, we do not guarantee that the Site will be absolutely immune from unauthorized access to the data stored in it. If you have any questions regarding security in the service or regarding confidentiality, you can contact us at the email address: bd@ezmems.com.
  2. Children’s Privacy. The use of the Site is not intended for children under the age of 18. If you are a minor, you must obtain the consent of your legal guardian before using the Site.
  3. Your Rights and Protection of Your Privacy. EZMEMS Ltd. is the controller of the database containing the data detailed in this policy. We respect your right to privacy and are interested in keeping only required, up-to-date and accurate data. It is important for us that you know that you have the right to review data about you that we hold, and if you find that this data is not correct, complete, clear or up-to-date, you are invited to contact us with a detailed request to correct or delete such data, in accordance with the provisions of the Privacy Protection Law, 5741-1981 and the Privacy Protection Regulations (Conditions for Reviewing Data and Appeal Procedures on Refusal to Request for Review), 5741-1981. We invite you to contact us on this matter and any question regarding your privacy by sending an email to the address bd@ezmems.com.

Last updated: August 13, 2026.